Project Snapshot
Client: The Works Collective Co.
Industry: Event Design
Project Type: Website Design
Platform: Showit
Key areas of focus included:
- Clarifying site structure to guide users toward booking
- Designing a homepage flow that communicates value within seconds
- Creating a professional yet creative visual direction that feels interactive and fluid
- Building intentional page layouts that support inquiries and trust
- Ensuring the website could grow with the business as services evolve
Every design decision was rooted in supporting her main objective: turning visitors into booked clients without sacrificing personality or creativity.
the strategy
Before working together, The Works Collective Co. had built a strong reputation as a balloon designer with years of hands-on experience and a growing client base. While the work itself had evolved, the website hadn’t kept pace.
The existing site didn’t fully reflect the level of creativity, professionalism, or scale she was operating at. She knew she was ready for a more elevated presence, something that felt polished yet playful, strategic yet expressive. The challenge wasn’t a lack of vision, it was translating that vision into a website that could guide visitors, communicate value quickly, and encourage bookings.
The primary goal was clear: create a website that showcased her work at a higher level and made it easier for ideal clients to inquire and book.
the challenge
What changed:
- A cohesive, polished brand presence that matches the quality of her work
- A clear website structure designed to drive inquiries
- A confident digital home that positions her for higher-end clients
- A site that began converting and receiving positive feedback within the first month
The new website not only looks good, it works. It supports where the business is headed next and communicates value instantly, setting the stage for continued growth.
THE OUTCOME
Client Feedback
Working with DeAndra and The Olive League on my rebrand and website relaunch was truly transformative. After seven years of using the same website, DeAndra came in, took full creative direction, and built an absolute masterpiece. She not only crafted a stunning new site but approached the entire project with a deep understanding of brand strategy.
She elevated every detail to feel more intentional, compelling, and aligned with the audience we serve today. She went above and beyond in every phase and made the experience feel effortless on my end.
I cannot recommend her enough. DeAndra is the person you hire when you're ready to level up and take your brand to new heights.
- Rilee A.
