frawleywood
Project Snapshot
Client: Frawleywood
Industry: Entertainment / DJ Services
Project Type: Website Redesign
Platform: Showit
We approached the redesign with one clear goal — make luxury clients feel like they've found exactly who they've been looking for the moment they land on the page.
Key areas of focus included:
Key areas of focus included:
- Repositioning his brand to speak directly to luxury event planners and designers
- Creating a visual direction that felt elevated, editorial and high-end
- Building a site structure that communicated credibility and made inquiring feel effortless
- Ensuring every design decision supported his move into the premium market
the strategy
Connor had built a solid reputation as a DJ in the Los Angeles market — but his website wasn't keeping up. The existing site no longer reflected the level of his work or the caliber of clients he was ready to attract. He knew he was operating at a higher level, but luxury event planners and designers landing on his site couldn't see it.
He needed a presence that matched his talent and positioned him confidently in front of the premium market he was ready to serve.
the challenge
Connor walked away with a site he's proud to share — one that finally reflects the artist and professional he's become.
What changed:
What changed:
- A polished, luxury brand presence that attracts higher-end clients
- A confident digital home built to open doors in the premium event space
- A site Connor actively shares with luxury event planners and designers
- A web presence that matches the quality of his craft
